History And Theory Of Rhetoric: An Introduction

Paperback | February 8, 2012

byJames A. HerrickEditorJames A. Herrick

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The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students.


By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies¿such as the rhetoric of science and feminist rhetoric¿this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.

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The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to...

James A. Herrick (MA University of California, PhD University of Wisconsin) is the Guy Vander Jagt Professor of Communication at Hope College in Holland, Michigan, where he has taught since 1984. Herrick is the author or editor of seven books as well as a number of scholarly articles, encyclopedia entries, and reviews. In addition to ...

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Format:PaperbackDimensions:304 pages, 9 × 7.3 × 0.6 inPublished:February 8, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0205078583

ISBN - 13:9780205078585

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Extra Content

Table of Contents

 Preface

1          An Overview of Rhetoric
Rhetoric and Persuasion
Defining Rhetoric
Rhetorical Discourse
Social Functions of the Art Of Rhetoric
Conclusion
Questions for Review
Questions for Discussion
Terms


2          The Origins and Early History of Rhetoric
The Rise of Rhetoric in Ancient Greece
The Sophists
Two Influential Sophists
Gorgias
Protagoras
Isocrates: A Master of Rhetoric
Aspasia¿s and Athenian Rhetoric
Conclusion
Questions for Review
Questions for Discussion
Terms


3          Plato versus the Sophists: Rhetoric on Trial
Plato¿s Gorgias: Rhetoric On Trial
Rhetoric in Plato¿s Phaedrus: A True Art?
Conclusion
Questions for Review
Questions for Discussion
Terms


4          Aristotle on Rhetoric
Aristotle¿s Definitions of Rhetoric
Three Rhetorical Settings
The Artistic Proofs
The Topoi: Lines of Argument
Aristotle on Style
Conclusion
Questions for Review
Questions for Discussion
Terms


5          Rhetoric at Rome
Roman Society and the Place of Rhetoric
The Rhetorical Theory of Cicero
Quintilian
Rhetoric and the Good Citizen
Longinus: On the Sublime
Rhetoric in the Later Roman Empire
Conclusion
Questions for Review
Questions for Discussion
Terms


6          Rhetoric in Christian Europe
Rhetoric in the Early Middle Ages
The Art of Poetry
Conclusion
Questions for Review
Questions for Discussion
Terms


7          Rhetoric in the Renaissance
Features of Renaissance Rhetoric
Women and Renaissance Rhetoric
Italian Humanism
Rhetoric and  Renaissance Art
The Turn Toward Dialectic: Rhetoric and its Critics
Renaissance Rhetoric in Britain
Conclusion
Questions for Review
Questions for Discussion
Terms


8          Enlightenment Rhetorics
Margaret Cavendish
Vico and the Rhetoric and Human Thought
British Rhetorics in the Eighteenth Century
Richard Whately¿s Classical Rhetoric
Conclusion
Questions for Review
Questions for Discussion
Terms


9          Contemporary Rhetoric I: Arguments, Audiences,
            and Advocacy
Argumentation and Rational Discourse
Perelman And Olbrechts-Tyteca: A New Rhetoric
Jurgen Habermas on a Rational Society
The Rhetoric of Science
Critical Response
Conclusion
Questions for Review
Questions for Discussion
Terms


10        Contemporary Rhetoric II: Context, Story, Display
Rhetoric in its Social Context
Kenneth Burke and Rhetoric as Symbolic Action
Lloyd Bitzer and Rhetoric as Situational
Rhetoric and Narration
Mikhail Bakhtin
Wayne Booth and the Rhetoric of Fiction
The Rhetoric of Display
Conclusion
Questions for Review
Questions for Discussion
Terms


11        Contemporary Rhetoric III: Texts, Power, and Alternatives
Postmodern Criticism
Feminism and Rhetoric: Critique and Reform
Comparative Rhetoric
Conclusion
Questions for Review
Questions for Discussion