Holistic Retail Design: Reshaping Shopping For The Digital Era by Rainer ZimmermannHolistic Retail Design: Reshaping Shopping For The Digital Era by Rainer Zimmermann

Holistic Retail Design: Reshaping Shopping For The Digital Era

byRainer Zimmermann, Philipp TeufelEditorMarlous Van Rossum-willems

Paperback | December 4, 2015

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Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases. Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.
Title:Holistic Retail Design: Reshaping Shopping For The Digital EraFormat:PaperbackDimensions:400 pages, 9.5 × 6.5 × 0.88 inPublished:December 4, 2015Publisher:Frame PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9491727656

ISBN - 13:9789491727658

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