How Canadians Communicate VI: Food Promotion, Consumption, and Controversy

April 8, 2016|
How Canadians Communicate VI: Food Promotion, Consumption, and Controversy by Charlene Elliott
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Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why.

By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline and Valerie Tarasuk, the volume also includes contributions from "food insiders"—bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction.

Charlene Elliott is professor in the Department of Communication, Media and Film at the University of Calgary and Canada Research Chair in Food Marketing, Policy and Children’s Health. Contributors: Ken Albala, Elizabeth Baird, Jacqueline Botterill, Rebecca Carruthers Den Hoed, Catherine Carstairs,  Nathalie Cooke, Pierre Desroc...
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Title:How Canadians Communicate VI: Food Promotion, Consumption, and Controversy
Format:Paperback
Product dimensions:344 pages, 8.9 X 6 X 0.8 in
Shipping dimensions:344 pages, 8.9 X 6 X 0.8 in
Published:April 8, 2016
Publisher:Athabasca University Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9781771990257

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