How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In by Rick KashHow Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In by Rick Kash

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You&#8217…

byRick Kash

Hardcover | October 12, 2010

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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author ofThe New Law of Demand and Supply. Kash works with companies around the world to help them grow through demand-based business models.
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Title:How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You&#8217…Format:HardcoverDimensions:272 pages, 9 × 6 × 0.93 inPublished:October 12, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062000454

ISBN - 13:9780062000453

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Editorial Reviews

How Companies Win is a book about learning to understand demand. If you are relying on your customers to tell you what they want it’s too late.”