How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You&#8217…

Hardcover | October 12, 2010

byRick Kash

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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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From the Publisher

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium ...

From the Jacket

For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by ...

Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author ofThe New Law of Demand and Supply. Kash works with companies around the world to help them grow through demand-based business models.
Format:HardcoverDimensions:272 pages, 9 × 6 × 0.93 inPublished:October 12, 2010Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062000454

ISBN - 13:9780062000453

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How Companies Win is a book about learning to understand demand. If you are relying on your customers to tell you what they want it’s too late.”