How firms can strategically influence open source communities: The employment of 'men on the inside' by Viktor LeeHow firms can strategically influence open source communities: The employment of 'men on the inside' by Viktor Lee

How firms can strategically influence open source communities: The employment of 'men on the inside'

byViktor Lee

Paperback | November 14, 2011

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Firms have discovered that open source (OS) communities can be valuable

sources of innovation. However, the access for firms to these communities

turned to be intricate. One proven way of how firms can enter OS communities is via their personnel ("men on the inside"). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of

MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm's development process with the help of the MOI.

Title:How firms can strategically influence open source communities: The employment of 'men on the inside'Format:PaperbackDimensions:193 pages, 21 × 14.8 × 0.02 inPublished:November 14, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834933872

ISBN - 13:9783834933874

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