How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century

Paperback | July 10, 2014

byHahrie Han

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Why are some civic associations better than others at getting - and keeping - people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic andpolitical action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism.They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthydemocracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members andbuild the capacity they need to inspire action.

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Why are some civic associations better than others at getting - and keeping - people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic andpolitical action. What makes some more effective t...

Hahrie Han is Associate Professor of Political Science at Wellesley College.

other books by Hahrie Han

Moved to Action: Motivation, Participation, and Inequality in American Politics
Moved to Action: Motivation, Participation, and Inequal...

Kobo ebook|Aug 17 2009

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Format:PaperbackDimensions:256 pages, 9.21 × 6.14 × 0.68 inPublished:July 10, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199336776

ISBN - 13:9780199336777

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Table of Contents

List of Tables and FiguresAcknowledgements1. Introduction2. Setting Up the Comparative Case Studies3. Choosing Strategies for Building Power4. Prospecting for Activists5. Developing Leaders6. ConclusionAppendix A: MethodsWorks CitedNotesIndex