How the World Sees You: Discover Your Highest Value Through The Science Of Fascination

Hardcover | July 1, 2014

bySally Hogshead

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Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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From the Publisher

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the mos...

From the Jacket

You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It al...

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed bookFascinate: Your 7 Triggers to Persuasion and Captivationhas been translated into over a ...

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Format:HardcoverDimensions:448 pages, 9 × 7 × 1.37 inPublished:July 1, 2014Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062230697

ISBN - 13:9780062230690

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“[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.”