How the World Sees You: Discover Your Highest Value Through The Science Of Fascination by Sally HogsheadHow the World Sees You: Discover Your Highest Value Through The Science Of Fascination by Sally Hogshead

How the World Sees You: Discover Your Highest Value Through The Science Of Fascination

bySally Hogshead

Hardcover | July 1, 2014

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Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed bookFascinate: Your 7 Triggers to Persuasion and Captivationhas been translated into over a ...
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Title:How the World Sees You: Discover Your Highest Value Through The Science Of FascinationFormat:HardcoverDimensions:448 pages, 9 × 7 × 1.37 inPublished:July 1, 2014Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062230697

ISBN - 13:9780062230690

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Reviews

Rated 5 out of 5 by from This book will change your Life! This is not just a game changer, its a life changer. Discover your highest value and how the world sees you at your best. You will not put this book down. You will learn so much about yourself and the value you bring and your best mode of communication. Not only that, you will no longer need to go through that painful exercise of creating your elevator speech. Sally Hogshead has nailed it with the Fascinate Anthem - you will find the best words to describe your highest and distinct value. On top of that, you will move through life, business and your career with more confidence, passion and purpose. Not only will How the World Sees You move mountains on how you see yourself, you will also learn that everyone else has a distinct value and speak in a specific language (aligned to the 7 Fascinate Advantages). Improve partnerships, collaborations, relationships, team work, become a better leader, communicator, partner, parent etc. the list goes on. You will not be disappointed - buy this book
Date published: 2014-07-04

Editorial Reviews

“[An] engaging, lively work... This hands-on work is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market.”