How To Be Profitable And Moral: A Rational Egoist Approach To Business by Jaana WoiceshynHow To Be Profitable And Moral: A Rational Egoist Approach To Business by Jaana Woiceshyn

How To Be Profitable And Moral: A Rational Egoist Approach To Business

byJaana Woiceshyn

Paperback | August 15, 2013

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A basic dilemma confronting today's manager is how to be both profitable and moral. Making profits through immoral means-such as deceiving investors or customers-is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.
Jaana Woiceshyn holds a Ph.D. in applied economics from the Wharton School at the University of Pennsylvania. She has taught business ethics for over twenty years to undergraduate, MBA, and Executive MBA students and to various corporate audiences at the Haskayne School of Business, University of Calgary, and elsewhere. This is her fir...
Title:How To Be Profitable And Moral: A Rational Egoist Approach To BusinessFormat:PaperbackDimensions:166 pages, 8.94 × 5.96 × 0.51 inPublished:August 15, 2013Publisher:Hamilton BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0761861602

ISBN - 13:9780761861607


Table of Contents

Introduction: How to Be Profitable and MoralWhich Ethics? . OverviewValues as End Goals, Principles as Road Maps The Necessity of Pursuing Objective Values: An Issue of Life and Death . The Necessity of Guiding Principles: Why Acting on the Spur of the Moment Is Harmful . Rational Moral Principles Are Contextual-But Not RelativeWhy Egoism?The Principle of Self-Interest . Human Nature as the Gauge of Value . WhyHappiness Cannot Be the Standard of ValueRationality as the Primary VirtueThinking as the Main Means of Survival-and of Being Moral . The Virtue of Rationality in Business . What Rationality Requires in Thinking and in Action . The Role of Emotions . Guarding against Irrationality . Applying RationalityProductivenessMaterial and Spiritual Benefits of Productiveness . Productive Work Requires Thinking and Action . What about Rest and Retirement? . Guarding against"Unproductiveness" . Applying ProductivenessHonestyWhy Is Honesty Egoistic? . Honesty in Thinking and Action . Guarding against Dishonesty . Applying HonestyJusticeJustice in Thinking . Justice in Action . Justice as Contextual . Justice as Trade . Guarding against Injustice . Applying JusticeIndependenceRelevance of Independence in Business . Independence in Thinking . Independence in Action . Guarding against Second-Handedness . Applying IndependenceIntegrityRelevance of Integrity in Business . Integrity in Thinking and Action . How to Guard against Failures of Integrity. Applying IntegrityPrideRelevance of Pride in Business . Pride in Thinking and Action . Pride as Contextual . Humility as Anti-Virtue and How to Guard against It . Applying PrideCommon Misconceptions about EgoismSelfishness (and Greed) . Charity . Conflicts of InterestThe Social Context of Business: Capitalism, Rights, Government and the Current RealityProduction, Trade and Their Proper Social Context: Capitalism . Individual Rights . Initiation of Physical Force as Evil . The Role of Government . The Current RealityHow to Pursue Rational Self-Interest in a Mixed EconomyDefending Business to Create a More Pro-Business Environment . Running a Business and Resolving Moral Dilemmas Objectively ConclusionBibliographyIndex

Editorial Reviews

Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike.