How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

Kobo ebook | December 15, 2010

byLuke Williams

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This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

 

Where revolutionary innovations begin: How to create your own “unreasonable provocation.”

 

It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”

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This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.   Where revolutionary innovations begin: How to create your own “unreasonable provocation.”   It starts with a wild question: In Hollywood, it might be, “What ...

Format:Kobo ebookPublished:December 15, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132697998

ISBN - 13:9780132697996

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