How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising

How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising

Kobo ebook | May 28, 2019

Pricing and Purchase Info

$10.69 online 
$13.33 list price save 19%

Prices and offers may vary in store

Available for download

Not available in stores


There is a reason why Makiah has been volunteering at Lalamore Hospital, the last several months, and it has nothing to do with fluffing up his college application for the coming year. And Raina, she hits the one craving Makiah wishes he never had; it's a blessing and a curse.

Raina and Makiah may not know much about one another when they first meet, but they do know that neither of them is entirely human.

This is not a standalone story, and should be read in series order.

Title:How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of AdvertisingFormat:Kobo ebookPublished:May 28, 2019Publisher:Ibidem PressLanguage:English

The following ISBNs are associated with this title:


Appropriate for ages: All ages

Look for similar items by category:

From the Author

Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true advertising professional constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights.