How to Keep Your Food Supply Chain Fresh

Kobo ebook | September 11, 2013

byChuck Munson

not yet rated|write a review

This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased supply chain complexity, use real-time data more effectively, forecast and model more accurately, and make better decisions when the cost of mistakes can be catastrophic. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University.

Pricing and Purchase Info

$10.09 online
$13.11 list price (save 23%)
Available for download
Not available in stores

From the Publisher

This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased supply chain complexity, use real-tim...

Format:Kobo ebookPublished:September 11, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133758362

ISBN - 13:9780133758368

Customer Reviews of How to Keep Your Food Supply Chain Fresh

Reviews