How to Launch Your Wine Career: Dream Jobs in America's Hottest Industry

Paperback | September 1, 2009

byLiz Thach, Brian D'Emilio

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Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

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From the Publisher

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-con...

Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and sh...

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How to Launch Your Wine Career
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Kobo ebook|Mar 1 2009

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Format:PaperbackDimensions:354 pages, 9 × 6 × 1 inPublished:September 1, 2009Publisher:Board and Bench PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1934259063

ISBN - 13:9781934259061

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