How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators by Johanna M. LockhartHow to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators by Johanna M. Lockhart

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School…

byJohanna M. Lockhart

Paperback | December 16, 2010

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Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Johanna Lockhart currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.
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Title:How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School…Format:PaperbackDimensions:266 pages, 9.13 × 6.07 × 0.62 inPublished:December 16, 2010Publisher:R&L EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1607097699

ISBN - 13:9781607097693

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Table of Contents

Part 1 Preface Part 2 Introduction Chapter 3 School Marketing: What it is and why it matters Chapter 4 Getting Started Chapter 5 Marketing Research and Database Marketing Chapter 6 Marketing Communication Chapter 7 Electronic Communication: An effective marketing tool Chapter 8 Media Relations Chapter 9 Building Community Partnerships Chapter 10 Community Connections for All Students/Arts Education Matters Chapter 11 Fund Raising Chapter 12 Summary

Editorial Reviews

As a marketing and public relations professional for more than 30 years, I found How to Market Your School to be a thorough "how to" book that principals and other administrators can use to "market" their schools with much success-a great guide to navigate the world of promotion.