How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business by John DavidHow to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business by John David

How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage…

byJohn David

Paperback | October 24, 2016

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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:
Remove negative content from search results.
React and respond to an online attack.
Understand and manage online reviews.
Use marketing strategies to both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management.
For more than 25 years, John P. David has counseled businesses and executives on strategic communications and marketing issues. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR ...
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Title:How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage…Format:PaperbackDimensions:224 pages, 9 × 6.05 × 0.4 inPublished:October 24, 2016Publisher:Red Wheel WeiserLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1632650649

ISBN - 13:9781632650641

Reviews

Editorial Reviews

?Every smart entrepreneur knows social media is the biggest opportunity?and the biggest risk?to every business. John David has nailed the techniques for making sure you get all the good, without the pain.?
?Douglas A. Blackmon,winner of the Pulitzer Prize, former bureau chief and senior national correspondent for The Wall Street Journal, and author of Slavery by Another Name