How To Say It: Marketing With New Media: A Guide To Promoting Your Small Business Using Websites, E…

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How To Say It: Marketing With New Media: A Guide To Promoting Your Small Business Using Websites, E…

by Alison Woo, Lena Claxton

Penguin Publishing Group | September 2, 2008 | Trade Paperback

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Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Format: Trade Paperback

Dimensions: 240 pages, 9.2 × 7 × 0.65 in

Published: September 2, 2008

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0735204322

ISBN - 13: 9780735204324

Found in: Marketing and Sales

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How To Say It: Marketing With New Media: A Guide To Promoting Your Small Business Using Websites, E-zines, Blogs, And Podcasts

How To Say It: Marketing With New Media: A Guide To Promoting Your Small Business Using Websites, E…

by Alison Woo, Lena Claxton

Format: Trade Paperback

Dimensions: 240 pages, 9.2 × 7 × 0.65 in

Published: September 2, 2008

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0735204322

ISBN - 13: 9780735204324

From the Publisher

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

About the Author

Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.
Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.