How to Sell: Sell anything to anyone by Jo Owen

How to Sell: Sell anything to anyone

byJo Owen

Paperback | August 20, 2010

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We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.

How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:

  • You – your image, your approach.
  • The conversation – the art of persuasion.
  • The relationship – how to nurture professional relationships.
  • Your network – how to grow from one relationship to the next.

How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.

About The Author

Jo Owen has an outstanding track record of leading and creating businesses in the UK and Japan. Most recently he is the founder and Director of Strategy for Teach First - a not for profit initiative that takes the top graduates from UK universities and places them in inner city primary schools for two years before going on to a corpora...
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Details & Specs

Title:How to Sell: Sell anything to anyoneFormat:PaperbackDimensions:272 pages, 8.63 × 5.82 × 0.71 inPublished:August 20, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273731270

ISBN - 13:9780273731276

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Extra Content

Table of Contents

About the author




1. Preparing to succeed

2. Persuasive conversations

3. The principles and mindset of success 

4. The sins of selling: how to fail



 5. Key account management

 6. Relationship management

 7. Bids and tenders

 8. Dealing with the tough stuff


Conclusion: the sales journey