How to Succeed at Retail: Winning Case Studies and Strategies for Retailers by Keith LincolnHow to Succeed at Retail: Winning Case Studies and Strategies for Retailers by Keith Lincoln

How to Succeed at Retail: Winning Case Studies and Strategies for Retailers

byKeith Lincoln, Lars Thomassen

Paperback | June 1, 2009

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Who are the world's best retail brands? Is there a formula for success that others can learn from?How to Succeed at Retailpresents a winning template for action that can apply to traditional brands and retailers alike. Building on the process introduced in the international bestsellerRetailization, it encourages managers to become "retail obsessed" and to think strategically, creatively, and operationally in a retail context. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this important reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.
Keith Lincolnhas worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO.  He co-authoredHow to Succeed at Retail(2007)andRetailization(2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.Lars Thomassenis a leading Danish adverti...
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Title:How to Succeed at Retail: Winning Case Studies and Strategies for RetailersFormat:PaperbackDimensions:224 pages, 9 × 6 × 0.74 inPublished:June 1, 2009Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749455942

ISBN - 13:9780749455941

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Table of Contents

Part 1 How to succeed by becoming re-obsessed

1 REsolving the big squeeze

2 REassessing the shopper

3 REconnecting to the shopper

4 RE-evaluating the shopping experience

5 REstorming the trends

6 RE-creating the brand message

7 RE-flagging it

8 RE-trying again and again

9 RE-storing your ethics

Part 2 How to succeed by winning

10 Becoming a retail phenomenon: how to succeed at retail

Part 3 How to succeed operationally

11 RE-THINK


Postscript… eat or be eaten!

Appendices

Appendix 1: How to succeed by being in an RE world

Appendix 2: How to succeed by knowing what’s going on

Appendix 3: How to succeed by referencing