How to Understand Business Finance: Understand the Business Cycle; Manage Your Assets; Measure Business Performance by Robert CinnamonHow to Understand Business Finance: Understand the Business Cycle; Manage Your Assets; Measure Business Performance by Robert Cinnamon

How to Understand Business Finance: Understand the Business Cycle; Manage Your Assets; Measure…

byRobert Cinnamon, Brian Helweg-larsen

Paperback | May 1, 2010

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about

The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process.

How to Understand Business Financeis written for those running a business in a real market. It describes a business as it proceeds from initial set-up through its first year of trading, providing a quick course on business finance as it relates to business growth. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance; double entry bookkeeping; the difference in American and British accounting terminology; common acronyms; and the real cash flow implications of working capital.

Robert Cinnamonis a director of the international training and consultancy firm, INSIGHT Marketing and People.  He runs a popular master class and in-company training programDemystifying Financial Management.Brian Helweg-Larsenis a global educator and director of Profitability Business Solutions.
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Title:How to Understand Business Finance: Understand the Business Cycle; Manage Your Assets; Measure…Format:PaperbackDimensions:176 pages, 8.6 × 5.54 × 0.49 inPublished:May 1, 2010Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749460202

ISBN - 13:9780749460204

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Table of Contents

1. So why do you want to know more about finance?

2. The business cycle

3. Where do all the business functions fit in?

4. Financial planning – the budgets

5. Measuring business performance – financial ratios

6. Getting finance from the bank

7. How our investors see us – stock market ratios

8. Valuing a company

9. Shareholder value and economic profit

10. The hidden costs – depreciation, amortisation and tax

11. What must we sell to make a profit?

12. Tools for evaluating projects

13. Where is all our cash? Managing working capital