How to Win an Argument: An Ancient Guide to the Art of Persuasion by Marcus Tullius CiceroHow to Win an Argument: An Ancient Guide to the Art of Persuasion by Marcus Tullius Cicero

How to Win an Argument: An Ancient Guide to the Art of Persuasion

byMarcus Tullius CiceroEdited and translated byJames M. May

Hardcover | October 4, 2016

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All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct-and often floundering or failing as a result-we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing-including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.

How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.

Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people-in other words, all of us.

James M. May is professor of classics, the Kenneth O. Bjork Distinguished Professor, and former provost and dean at St. Olaf College. An award-winning teacher, he is a widely recognized expert on Cicero and classical rhetoric and has written and edited many books on these topics. He lives in Northfield, Minnesota.
Title:How to Win an Argument: An Ancient Guide to the Art of PersuasionFormat:HardcoverDimensions:288 pagesPublished:October 4, 2016Publisher:Princeton University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0691164339

ISBN - 13:9780691164335


Rated 5 out of 5 by from No argument- a fantastic handbook! Cicero really knew how to follow his own advice! I was expecting a dry, drawn out treatise on public speaking and instead, I got a succinct and easy to follow primer on the art of oratory. May does an excellent job of translating from the original Latin, and his commentary is both helpful and unobtrusive.
Date published: 2018-07-12

Table of Contents

Preface vii

Cicero's Life: A Brief Sketch xiii

How to Win an Argument 1

The Origins of Eloquent and Persuasive Speech 1

Nature, Art, Practice 1

Rhetoric and Truth 8

The Parts of Rhetoric, or Activities of the Orator 12

Invention: Identifying and Classifying the Question at Issue According to the Stance of Argument, and Discovering the Sources of Proof 13

Arrangement 40

Style 69

Memory 103

Delivery 110

The Value of Imitating Good Models of Speaking 118

The Value of Writing to Prepare for Effective Speaking 122

The Requirements and Education of the Ideal Speaker 126

A Ciceronian Cheat Sheet for Effective Speaking 135

Latin Texts 141

Glossary 223

Further Reading 243

Text Credits 247

Editorial Reviews

"Presented with magisterial expertise, this book introduces the core principles of public speaking in a nutshell. James May's writing is clear and charming, and his book should appeal to a wide audience, including students, teachers, and general readers."-Robert N. Gaines, The University of Alabama