How to Win an Election: An Ancient guide for Modern Politicians by Quintus Tullius CiceroHow to Win an Election: An Ancient guide for Modern Politicians by Quintus Tullius Cicero

How to Win an Election: An Ancient guide for Modern Politicians

byQuintus Tullius CiceroTranslated byPhilip Freeman

Hardcover | February 13, 2012

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How to Win an Electionis an ancient Roman guide for campaigning that is as up-to-date as tomorrow''s headlines. In 64 BC when idealist Marcus Cicero, Rome''s greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.


A little-known classic in the spirit of Machiavelli''sPrince, How to Win an Electionis required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

Philip Freemanis the author of many books, includingOh My Gods: A Modern Retelling of GreekandRoman Myths, Alexander the Great, andJulius Caesar(all Simon & Schuster). He received his PhD from Harvard University and holds the Qualley Chair of Classical Languages at Luther College in Decorah, Iowa.
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Title:How to Win an Election: An Ancient guide for Modern PoliticiansFormat:HardcoverProduct dimensions:128 pages, 7 X 4.5 X 0 inShipping dimensions:128 pages, 7 X 4.5 X 0 inPublished:February 13, 2012Publisher:Princeton University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0691154082

ISBN - 13:9780691154084

Appropriate for ages: All ages

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Table of Contents

Introduction vii

A Note on the Translation xxiii

How to Win an Election 1

The Results of the Election 87

Glossary 89

Further Reading 97

Editorial Reviews

"Loaded with down-and-dirty advice on how to sway voters and win office in ancient Rome, this practical campaign handbook offers shameless hints for political hopefuls of any era: making and breaking promises, networking and calling in favors, spreading rumors, appealing to special interests, speechifying, pressing the flesh, and more. Wickedly funny, astute, and timeless!"-Adrienne Mayor, author of The Poison King: The Life and Legend of Mithradates, Rome''s Deadliest Enemy