How To Write For Television by Madeline DimaggioHow To Write For Television by Madeline Dimaggio

How To Write For Television

byMadeline Dimaggio

Paperback | December 16, 2008

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TV Writing the Right Way!

In this guide for every student of the small screen and every scriptwriter dreaming of breaking into the business, writer-producer Madeline DiMaggio hands you the tools of the trade. With dozens of examples from today's hit shows, as well as perennial classics, DiMaggio walks readers through the scriptwriting process, from learning how to watch TV like a writer to developing your script, pitching it, and eventually sealing the deal. DiMaggio answers the questions on every aspiring television writer's mind, with chapters on:
  • The tools of scriptwriting
  • Hooks that sell
  • Creating the pilot
  • Developing the episode, step by step
  • How to create riveting characters
  • Writing long form and cable movies
  • Adaptations and collaborations
  • Marketing your script

  • DiMaggio combines her own experience with advice to writers from others in the trade, including agents, producers, animators, and more. This readable, reliable book has been a trusted reference for nearly two decades and is now revised to include the most up-to-date information from today's television climate, from writing for cable, reality, and TV-movie formats to the ever-evolving face of the sitcom. A must-read for anyone aiming to write for TV, How to Write for Television will continue to help budding writers reach their small-screen goals and will prepare them for working in the rapidly changing world of TV.
    Title:How To Write For TelevisionFormat:PaperbackDimensions:336 pages, 8.44 × 5.5 × 0.8 inPublished:December 16, 2008Publisher:TouchstoneLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:1416570454

    ISBN - 13:9781416570455

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    Read from the Book

    1. Introduction TV is where it's happening. It's where the money is, where the jobs are, where product is pumped out fast, and where writers have the privilege of seeing their material produced. This isn't necessarily so in films, where the process is very slow and the writer can be a one-hit wonder. According to Writers Guild of America statistics, TV jobs outnumber film jobs by two to one. There are about four hundred movies made a year, and about three thousand television episodes. In television, if writers can find a way in, if they have the talent and know how to play it, they can go from a freelancer to a staff position, to story editor, to producer/creator, and even rise to the pinnacle of television, the showrunner. It happens; one of my former students even managed to pick up four Emmys along the way. And there are others who have achieved success. They have wonderful stories, some of which I will share with you. I don't take credit for their success. It doesn't validate me as a teacher: they had what it takes. But their success validates what I believe in -- that achieving dreams does happen. The business of television has changed since this book was first written, and I have changed as well. I continue to write, and I have sold movies to cable and television and sold two feature films. I'm currently attached to numerous projects, have a number of screenplays under option, and continue to teach. My screenwriting workshops have taken me to colleges and universities across the country, and farther. I've taught soap writing in Finland, where conflict is considered disrespectful (try that one!), and sitcom writing to the Chinese who don't speak a word of English (that one's even better!). My favorite workshops are the small private ones, where I work with writers in helping them develop their scripts. Getting to know my students and watching them grow as writers has made teaching a very satisfying part of my life. Many of these writers are on their fifth and sixth screenplays. They get better with each script. If I see a project I think has market appeal, I will try with all my power to help them find access. Two years ago I joined forces with another writer/producer, Joanne Storkan, and we formed the banner Honest Engine Films. I see the market from a different perspective now -- from both the buyer's and seller's point of view. I've become one of those people who too often says, "I'm sorry, we have to pass." I hate saying those words, because I know how the writer feels on the other end. But producing has given me many new insights, which I have shared with my students and will share with you throughout this book. I make no false promises about this business. Let's face it: deciding to make a living by writing television scripts is not often a practical or easy career choice. Television agent Mitch Stein, whom I interview later in the book, told me that when he speaks at conferences he likes to sit at the end of the dais, so when they finally get to him and ask his advice, he can tell everybody in the room, "Go buy a bus ticket and get out of town. Someday you will thank me for it." Consider this: The Writers Guild of America, West, and Writers Guild of America, East, together represent about 11,000 members, about half of whom work in a given year. According to Chuck Slocum, Assistant Executive Director who tracks all the numbers for both Guilds, out of the working half of the membership, the median income from writing over a five-year period is $62,000 per year. There are about 3,000 episodes of television written each year. Almost all of them are written by staff writers. On average a series has about a dozen writers. Now for the good news. It can be done -- you can break into television writing. It happened to me; it's happened to some of my students. The industry is full of writers who somehow managed to buck the odds. Not all of these writers are related to somebody, nor did they all begin with contacts. Some of them lived outside the LA area. Their stories are as diverse as their personalities and the TV shows they write for. But the writers did all have one thing in common -- good ideas, well-written spec scripts, and some knowledge of marketing. The spec scripts were their calling card. They opened doors to an eventual sale. The Story of Kevin Falls I met Kevin in Los Altos, California, at Foothill College. It was one of my first college classes. He was a journalism major from Cal Poly. He had wonderful energy and enthusiasm and didn't miss a beat. I read his first screenplay; it was quite good, and I could tell that he had talent. The script didn't sell, but in the marketing process, Kevin found an agent. He kept writing. He completed his second screenplay -- it also didn't sell -- but he kept writing. One day I got a call from him. He was angry and distraught. He had three completed screenplays to his credit and still no bites. I completely understood his frustration, but I had a feeling he wouldn't give up. About six months later I heard from him again. He called to tell me he had just signed a four-picture deal with Disney Studios. An executive there, a woman whom I came to know later, had read one of his scripts. She was not interested in buying the script, but she loved the way it was written. She called Kevin's agent and asked to read more. The agent sent down those two other scripts that had never sold. Again, for various reasons, she didn't buy the scripts, but she found the writing wonderful. It was not only consistent, but Kevin's style was perfect for the Disney genre. He was immediately placed under contract. I saw Kevin a number of years later at a writer's conference in Hawaii where I was speaking with Kathie Fong Yoneda, a former executive at Disney Studios. Kevin, at the time, had just signed on to write the Pretty Woman sequel, a project that later was shelved because of casting problems, and he, at the moment, was writing the movie The Temp. During the Q & A, a young hopeful asked Kevin how many spec scripts he had written before he sold one. Kevin responded, "Seven." The kid's mouth dropped open. He asked what kept him going, and I'll never forget Kevin's answer. He said he was getting on the Bayshore freeway, and asked himself the same thing, What if I never sell a screenplay? And he got the answer. It doesn't matter. I'll just leave them to my kids. I love it so much I'm going to keep on writing anyway. I kept track of Kevin's career because his name kept popping up on the television screen, and I saw him year after year picking up Emmys. We met for a drink when I asked to interview him for my book. At the time his new show, Journeyman, was on the air. It was a great series, intelligently written, intricately woven, and filled with whopper surprises, but the timing was bad: the writers' strike was about to hit just as the show was gaining momentum, and Journeyman, along with some other good series, would become one of its casualties. Kevin's enthusiasm hadn't waned. It was pretty clear he still loved what he did. I asked him when he had made the turn from features to television. He said he was a big sports fan, and when he heard HBO was doing Arli$$, a show about a sports agent, he looked into it and got on staff. He stayed with the show for three years, then wanted off. His agent convinced him to hang on for one more year and he'd get him a co-executive producer credit, and that would later help him get a better network job. A year passed, and the agent asked Kevin where he wanted to go. Kevin was a huge fan of Sports Night. When he heard they were looking for somebody, he got a knot in his stomach; he'd give anything just to be in the same room with those people. He met with the staff twice and didn't think it went well. But at the third meeting, Aaron Sorkin was there and asked Kevin if he could start that day -- at noon. He said it was the single most fulfilling moment of his career to be a co-executive producer with Aaron Sorkin on Sports Night! He continued working with Sorkin on The West Wing, where he served as co-executive producer for sixty-seven episodes that garnered four Emmys before going out on his own. Since then, he's been executive producer, creator, and showrunner for shows too numerous to mention. Go to and type in his name if you'd like to see a list of his credits: it's two pages long. My friend Pamela Wallace (Academy Award winner for Witness) believes that there's a defining moment in every character's life that subconsciously designs who they will become. I think that happens in our professional lives as well. For Kevin, I think it happened the day he was driving down the street and asked himself what he would do if he never sold a screenplay. He decided it didn't matter; he was going to keep writing anyway. I think that was the moment that defined Kevin Falls's success. There are two ways you can learn to write for television. One is to read television scripts, and the other is to write them. "How to" books are helpful, and I certainly hope you buy this one. But when you get right down to it, there is no text better than the actual script. For this reason, I have included in this book excerpts of scripts I have collaborated on or written in half-hour, one-hour, and two-hour movie formats. I use these examples to facilitate stepping you through the development process. They make it easier, because you have actual pages of action, narrative, and dialogue in front of you. We will begin with the basic tenets of scriptwriting, then move on to the hooks that television rests on. We'll analyze these hooks so you'll know what producers are looking for in spec scripts. My goal is that you'll never watch the tube the same way again -- that every time you turn on your television set, you'll recognize what we've discussed, and your education will become much more than a one-time read. Once we've studied the mechanics of scriptwriting and the tenets on which television rests, we will move into structure. Together, we will go through the necessary steps in developing scripts for the three formats. Books on television, for the most part, don't cover writing the two-hour movie. I feel it's extremely important from a marketing standpoint for new writers to have a spec feature, cable, or TV movie in their arsenal to market. I've spoken to agents and producers to get a consensus, and they agree. There are two reasons for this. The spec movie is a great sample of the writer's original voice, and it also can be marketed to cable companies by producers before the writer has credits, and even before he or she has an agent. In fact, sometimes it's the way to an agent. Writing a small movie and getting a producer attached is a great way for new writers to get access and get read. Finally, we will cover marketing. What is the point of crafting something sensational unless you know how to get it out there and get it read? In my lecturing and various workshops, I have found my best instruction comes through my personal experiences in the industry. These include the horror stories as well as the victories. I've made mistakes, and I am bluntly honest about them. I point out these errors to educate you. I don't have all the answers. For everything I tell you there will be exceptions. Everything in this business is subjective. This book is intended to be a how-to, as well as a what-not-to-do for the industry. My intention is to instruct and to entertain. What's the point of all this work unless we can have a little fun along the way? Copyright © 1990, 2008 by Madeline DiMaggio

    Table of Contents

    1. Introduction
    The Story of Kevin Falls

    2. The Tools of Scriptwriting
    The Scene

    3. Restrictions of the Medium and How You Can Make Them Work for You
    Time Limitations
    Characters Are Set
    Locales Are Set
    Budget Limitations

    4. The Hooks That Sell
    Hook 'em Fast
    The Quick Setup
    The Star Is Pivotal
    Personal Involvement for the Star
    Twists and Turns in the Plot
    Powerful Act Ends
    A Good Runner
    The Button
    The Teaser and the Tag

    5. Thoughts to Consider Before Writing Your Spec

    6. Writing the Half-hour Sitcom
    Comedy and Collaboration
    Writing Funny: Can It Be Taught?
    Structure: The Most Essential Element

    7. Writing the Hour Episode
    The One-Hour Structure
    Creating Suspense
    The Hour Setup
    Build to the Act Ends

    8. Developing an Episode Step by Step
    Serials and Parallel Storylines

    9. How to Create Rivetin g Characters
    A Character's Back Life/ Present Life
    Professional Life
    Personal Life
    Private Life
    The Compelling Characteristic

    10. The Television Pilot
    The Pilot Concept
    Filling in the Concept

    11. Movies For Television and Cable
    The Two-Hour Movie: The Basic Three-Act Structure
    The Movie of the Week: The Seven-Act Structure
    What Is Meant by High Concept?

    12. Developing the Two-Hour Movie
    Step 1: Defining the Spine
    Step 2: Establishing the Time Frame
    Step 3: Breaking Down the Turning Points
    Step 4: Broadstroking the Beats
    Step 5: Developing Character
    Step 6: Scenes/Sequences
    Step 7: Interior Voice
    Step 8: First Draft
    Step 9: Rewrites
    Step 10: Polish

    13. Adaptations, Collaborations, and My Biggest Mistakes
    My Biggest Mistakes
    A Word from Animation Writer Stan Berkowitz
    A Word from Reality Writer Gardner Linn

    14. So It's Written. What Do I Do Now?
    A Word from Agent Mitchel Stein

    15. The Most Frequently Asked Questions About Marketing

    16. A Final Note From The Author


    Appendix A: Resources
    To Find Scripts
    To Buy Scripts
    For Networking
    For Links and Information
    Screenwriting Software

    Appendix B: Fellowships and Writing