How We Eat: The Brave New World Of Food And Drink

January 4, 2022|
How We Eat: The Brave New World Of Food And Drink by Paco Underhill
$36.00
Hardcover
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An entertaining and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior.

Our food system—how we produce, process, distribute, and consume food—is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer’s markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants and farmers across the world can grow food in an uncertain future.

Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What ...
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Title:How We Eat: The Brave New World Of Food And Drink
Format:Hardcover
Product dimensions:256 pages, 9 X 6 X 0.9 in
Shipping dimensions:256 pages, 9 X 6 X 0.9 in
Published:January 4, 2022
Publisher:Simon & Schuster
Language:English
Appropriate for ages:All ages
ISBN - 13:9781982127091

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