HR Marketing From Job Advertising to Employer Branding by Julia Wimmers

HR Marketing From Job Advertising to Employer Branding

byJulia Wimmers

Kobo ebook | October 19, 2009

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Research Paper (undergraduate) from the year 2009 in the subject Business economics - Personnel and Organisation, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.

Title:HR Marketing From Job Advertising to Employer BrandingFormat:Kobo ebookPublished:October 19, 2009Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640449487

ISBN - 13:9783640449484