Hurst Equipped: More Than 50 Years Of High Performance by Mark FletcherHurst Equipped: More Than 50 Years Of High Performance by Mark Fletcher

Hurst Equipped: More Than 50 Years Of High Performance

byMark Fletcher, Rich Truesdell

Hardcover | October 2, 2012

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George Hurst was a hot rodder at heart, but he was also a visionary, an innovator, a brilliant promoter, and particularly skilled at building alliances. Hurst developed and marketed a high-performance line of shifters that led the industry and became the cornerstone of the company. After forming an alliance with Anco Industries, Hurst marketed and sold more than 100 speed parts that included shifters, heads, wheels, and many other parts. Eventually, the Hurst catalog became the source for high-performance parts in the 1960s and 1970s.

Jack "Doc" Watson joined Hurst and became a pivotal figure within the company, which led to many performance projects with Pontiac. Over the years, Hurst was also able to partner with Oldsmobile to build special 442s known as the "Hurst" Olds, with AMC to build the wickedly effective SC Rambler, and with Chrysler, to create a number of Super Stock cars as well as the 300H. He also helped build one of the most memorable exhibition cars in drag racing history, the Hemi Under Glass.

No other company or individual has had as big an impact on so many aspects of the automotive industry as George Hurst. His performance parts were some of the best ever, the competition cars won many races, and the muscle cars that bear his name were some of the best of the era. Scores of interviews, in-depth research, and exceptional insight from veteran magazine editor Richard Truesdell and co-author Mark Fletcher have created a great book.Hurst Equippedcaptures the complete story from the production cars and race cars to the performance parts.

Mark Fletcher has been a regular contributor to several automotive websites and magazines. Fletcher currently resides in Steven's Point, Wisconsin.Richard Truesdell is a veteran magazine editor with more than 25 years of experience. He has written scores of magazine articles and has been the editor-in-chief of Chevy Enthusiast and Car ...
Title:Hurst Equipped: More Than 50 Years Of High PerformanceFormat:HardcoverDimensions:160 pages, 11 × 8.5 × 0.4 inPublished:October 2, 2012Publisher:CartechLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:193470931X

ISBN - 13:9781934709313


Table of Contents




Chapter 1:Humble Beginnings: Birth of a Performance Empire 

Don Lane and Bill Campbell Join Hurst 

A Couple Early Conversions 

A Partnership Made Official 

Accidental Innovation 

Barely Hanging On 


Chapter 2:Turmoil and Triumph: Hurst&s Growing Pains 1959&1963 

The ANCO Alliance 

Hurst Performance Products Floor Shifter 

The Wangers Connection 

Hurst Shifter Hospital 

Racing Promotions 


Chapter 3: Shifting into High Gear: Hurst and Campbell Establish an Icon 

Facility Expansion 


Chapter 4:In the Heat of Battle: Hurst Competition Cars 

Hurst Floor Shift Special 

Hurst Shifter Special 

Hemi Under Glass 

Hairy Olds 

Baja Boot 



Chapter 5:AMC Gets Serious: American Motors and Hurst Join Forces 

1969 Super Stock AMX 

1970 Super Stock AMX 


1970 Rebel Machine 

1971 Hurst Jeepster 


Chapter 6: A Legend is Born: Hurst Teams with Oldsmobile 

One Thing Leads to Another 

1968 Program 

1969 Program 

1970 Program 

1972 Indy 500 Pace Car 

Performance on the Decline 

1974 Program 

1975 Program 

1976, 1977, 1978 Proposals 

1979 Program 

1982 Proposal 

1983 Program 

1984 Program 

1988 Aero Program 



Chapter 7: Mopars with a Twist of Hurst: A Match Made in Performance Heaven 

Competition Heats Up 

Tarozzi and the Test Mule 

Mr. Norm&s 1968 Dart GSS 

Hemi Darts and Barracudas 

The 300H 


Chapter 8:The Hurst Marketing Machine: Making History 

Hurst Ads 

A Passion for Racing 

The First Hurst Girl 

GeeTO Tiger Giveaway 

Miss Golden Shifter Program 


Chapter 9:Hurst Performance Company: Missed Shifts and Rebirth 

Hurst Innovations 

Hurst Goes Public 

One-Off Vehicles 


Chapter 10: Inside the Doors of HQ: Business Changes 

Management Shift 

Sunbeam Buys Hurst Performance 

Allegheny Acquires Sunbeam 


Chapter 11:Changing Hands and Changing Times: An Era of Transitions for Hurst  

Tribute Cars 

B&M Acquires Hurst 


Afterword: Hurst Legacy