Hybrid Value Creation by Vivek K. VelamuriHybrid Value Creation by Vivek K. Velamuri

Hybrid Value Creation

byVivek K. Velamuri

Paperback | April 18, 2013

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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.?
J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.
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Title:Hybrid Value CreationFormat:PaperbackDimensions:200 pages, 21 × 14.8 × 0.17 inPublished:April 18, 2013Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834939609

ISBN - 13:9783834939609

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Table of Contents

Systematic Literature Review.- Hybrid Value Creation.- Empirical Study.- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products.- The Cluster of Solutions.?