Hybridization Of Mne Subsidiaries: The Automotive Sector in India

Hardcover | January 15, 2009

byFlorian Becker-Ritterspach

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MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.

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MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countr...

FLORIAN BECKER-RITTERSPACH is Assistant Professor at the University of Groningen, The Netherlands, at the department of International Business and Management. His international career involved studies and research stays at the Humboldt University of Berlin, The New School of Social Research, New York and recently at the Social Science...

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Format:HardcoverDimensions:256 pages, 8.89 × 5.62 × 0.94 inPublished:January 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230206697

ISBN - 13:9780230206694

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Extra Content

Table of Contents

List of Tables
List of Figures
Foreword--Arndt Sorge
Preface and Acknowledgements
List of Abbreviations
PART I THEORETICAL FOUNDATIONS
Introduction
Transfer and Hybridization in MNEs
Subsidiary Hybridization: Conceptual and Methodological Tools
PART II EMPIRICAL RESULTS
Indias Business Context and the Automotive Sector
The Case of Maruti-Suzuki India
The Case of Fiat India
The Case of Mercedes-Benz India
The Case of Skoda Auto India
Discussion
Notes and References
Bibliography
Index