I Know It When I See It: A Modern Fable About Quality by John GuaspariI Know It When I See It: A Modern Fable About Quality by John Guaspari

I Know It When I See It: A Modern Fable About Quality

byJohn Guaspari

Paperback | March 8, 2006

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The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme. A succinct and intriguing business fable, it tells the story of Punctuation, Inc." and provides a simple message about quality - that it's the customer who defines it. The story shows how businesspeople who pay close attention to what kind of quality their customers want, will also find just what their company wants - success and big profits. This new paperback edition features the delightful illustrations that helped make the German translation a huge hit."
JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two other AMACOM best-sellers: The Customer Connection and Theory Why. His ideas have been translated into three highly successful video training programs.
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Title:I Know It When I See It: A Modern Fable About QualityFormat:PaperbackDimensions:96 pages, 1.11 × 1.11 × 0.68 inPublished:March 8, 2006Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814473938

ISBN - 13:9780814473931

Reviews

Editorial Reviews

"This is truly an insightful, entertaining little story. Every manager who's ever wrestled with that abstract thing called 'quality' will, I'm sure, get quite a kick out of it." - J. Peter Grace, Chairman and CEO, W. R. Grace & Co. "Penetrates right to the heart of the complex issues surrounding quality that all managers worry about. A delightful and provocative read." - Allan A. Kennedy, author of "The Corporate Culture"