I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively…

Kobo ebook | September 14, 2010

byNick Bilton

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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
   • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
   • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
   • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
   • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
   • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
 
I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.


From the Hardcover edition.

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From the Publisher

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we...

Format:Kobo ebookPublished:September 14, 2010Publisher:The Crown Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0307591131

ISBN - 13:9780307591135

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Customer Reviews of I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

Reviews

Rated 5 out of 5 by from It's only scary if you ignore it Nice summary of what the Internet means for society and business and some reassurance that, though a huge game changer, it's only the latest in a series of technology jolts that continue to make life better...if you can try to really understand and accept them.
Date published: 2013-04-02
Rated 4 out of 5 by from Thoughtful Bilton's discussion regarding how tech advances are moving us closer to the experience economy (see Joe Pine) is compelling. It causes one to understand some of the "why's " gaps are growing between established organizations and those they serve. The only thing I would have appreciated would have been the publisher heeding the author's message and hyperlinking the body of text so as to enhance the reading experience.
Date published: 2013-03-05