IB Business Management Online Course Book: Oxford IB Diploma Programme by Martin Mwenda Muchena

IB Business Management Online Course Book: Oxford IB Diploma Programme

byMartin Mwenda Muchena, Loykie Lomine, Robert Pierce

Other | November 30, 2014

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Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus, this Online Course Book includes a focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links alignslearning to the IB philosophy.

About The Author

Martin Mwenda Muchena is based at the United World College of South Africa, where he teaches IB Diploma Business Management and Economics.

Details & Specs

Title:IB Business Management Online Course Book: Oxford IB Diploma ProgrammeFormat:OtherDimensions:1 pages, 8.74 × 5.71 × 0.02 inPublished:November 30, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198354975

ISBN - 13:9780198354970

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Table of Contents

1.1 Introduction to business management1.2 Types of organizations1.3 Organizational objectives1.4 Stakeholders1.5 External environment1.6 Growth and evolution1.7 Organizational planning tools (HL only)2.1 Functions and evolution of human resource management2.2 Organizational structure2.3 Leadership and management2.4 Motivation2.5 Organizational (corporate) culture (HL only)2.6 Industry/employee relations (HL only)3.1 Sources of finance3.2 Costs and revenues3.3 Break-even analysis3.4 Final accounts (HL included)3.5 Profitability and liquidity ratio analysis3.6 Efficiency ration analysis (HL only)3.7 Cash flow3.8 Investment appraisal (HL included)3.9 Budgets (HL only)4.1 The role of marketing4.2 Marketing planning4.3 Sales forecasting (HL only)4.4 Market research4.5 The four Ps4.6 The extended marketing mix of seven Ps (HL only)4.7 International marketing (HL only)4.8 E-commerce5.1 The role of operations management5.2 Production methods5.3 Lean production and quality management (HL only)5.4 Location5.5 Production planning (HL only)5.6 Research and development (HL only)5.7 Crisis management and contingency planning (HL only)6. Internal assessment7. Extended essay8. External assessment