Ideas & Aims, Books A La Carte Edition

Loose Leaf | December 31, 2014

byTim Taylor, Linda Copeland

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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

NOTE: You are purchasing a standalone product; MyWritingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab, search for
032188180X / 9780321881809  IDEAS and Aims with MyWritingLab with eText - Access Card Package (NOT Books a la Carte Edition)
Package consists of:
  • 0133944131 / 9780133944136  MyWritingLab with Pearson eText - Access Card
  • 013394414X / 9780133944143  MyWritingLab with Pearson eText - Inside Star Sticker
  • 0205830609 / 9780205830602  IDEAS and Aims
MyWritingLab is not a self-paced technology and should only be purchased when required by an instructor.

For courses in Developmental Writing. 

A one-of-a-kind resource to improve writing skills(
IDEAS and Aims fulfills a growing need in our classrooms for a different approach and a different type of writing textbook. Its consistent focus on subject, purpose, audience, and genre leads students to effectively analyze writing situations they will encounter in their classes and beyond. This is accomplished through use of an easy-to-remember template called IDEAS (Interest, Details, Explanation, Audience, and Style), helping students see writing not only as an important academic tool but as a necessary skill for their personal and professional lives.((

Also available with MyWritingLab™(
This title is also available with MyWritingLab–an online homework, tutorial, and assessment program designed to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.((

A full Pearson e-text version of IDEAS and Aims is available in MyWritingLab, complemented by plentiful sample documents, videos, and exercises arranged in a learning path specific to this text.

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From the Publisher

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the cor...

Format:Loose LeafDimensions:544 pages, 9.1 × 7.2 × 0.9 inPublished:December 31, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0321956036

ISBN - 13:9780321956033

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