Ignore Everybody: And 39 Other Keys To Creativity

Hardcover | June 11, 2009

byHugh MacLeod

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When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.


MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

*Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.

*If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.

*Don''t try to stand out from the crowd; avoid crowds altogether. There''s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

*The idea doesn''t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.


After learning MacLeod''s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

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From the Publisher

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativ...

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.

other books by Hugh MacLeod

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see all books by Hugh MacLeod
Format:HardcoverDimensions:176 pages, 8.5 × 5.75 × 0.69 inPublished:June 11, 2009Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:159184259X

ISBN - 13:9781591842590

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Reviews

Rated 2 out of 5 by from Bite sized bits of advice, not worth the price tag The author prattles on about his creativity and success as if he's on a level with the great Walt Disney. His claim to fame is a blog and some mediocre cartoons no one I know has ever seen before. The information and advice is valid, but you could absorb its entirety standing for a minute at the book shelf in the store. I can't put it out as a coffee table book at my business because there is too much swearing and sexual reference throughout.
Date published: 2014-07-28
Rated 5 out of 5 by from Look for the triangle chart. Very inspiring. Quick read. Will recommend to my fellow creatives. To people who want to do what they love.
Date published: 2014-06-21
Rated 5 out of 5 by from FINALLY A fast read, but one I will read several times, and underline stuff, and quote it, etc. As an artist myself, I was delighted to see thoughts and philosophies I hold, in print, and then some. Hugh's book is funny, intelligent, logical and realistic. I'll be checking out his website too.
Date published: 2009-07-06