Image Bite Politics: News and the Visual Framing of Elections

Hardcover | March 15, 2009

byMaria Elizabeth Grabe, Erik Page Bucy

not yet rated|write a review
Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of generalelection news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitiveneuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptions--yet are supported by systematic data. For example, Republicansreceive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide afoundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.

Pricing and Purchase Info

$39.95

Ships within 1-3 weeks
Ships free on orders over $25

From the Publisher

Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of generalelection news from 1992-2004, encompassing four pre...

Maria Elizabeth Grabe is Associate Professor and Director of Graduate Studies in the Department of Telecommunications at Indiana University, Bloomington and a Research Associate of the Department of Political Sciences, University of Pretoria, South Africa. Erik Page Bucy is Associate Professor in the Department of Telecommunications...
Format:HardcoverDimensions:336 pages, 9.2 × 6.2 × 0.9 inPublished:March 15, 2009Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195372077

ISBN - 13:9780195372076

Look for similar items by category:

Customer Reviews of Image Bite Politics: News and the Visual Framing of Elections

Reviews