Impact: A Guide To Business Communication, Ninth Canadian Edition

Paperback | January 18, 2017

byMargot Northey, Jana Seijts

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Note: You are purchasing a standalone product;  MyBCommLab  does not come packaged with this content. Students, if interested in purchasing this title with MyBCommLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


A concise, practical guide to writing effectively in the world of business.

 

Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.


If you would like to purchase both the physical text and MyBCommLab, search for:

 

0134712536 / 9780134712536 Impact: A Guide to Business Communication, Ninth Canadian Edition Plus MyBCommLab with Pearson eText -- Access Card Package

 

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0134310802 / 9780134310800 Impact: A Guide to Business Communication, Ninth Canadian Edition

0134643011 / 9780134643014 MyBCommLab with Pearson eText -- Standalone Access Card -- for Impact: A Guide to Business Communication, Ninth Canadian Edition


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Note: You are purchasing a standalone product;  MyBCommLab  does not come packaged with this content. Students, if interested in purchasing this title with MyBCommLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. A concise, practical...

Margot Northey was professor and dean of Queen’s School of Business, Queen’s University, from 1995 to 2002. Previously she was a professor and director of communications at the Ivey School (University of Western Ontario), and, before that, founding director of the writing program at the University of Toronto in Mississauga. She has a...
Format:PaperbackDimensions:280 pages, 8.75 × 6.35 × 0.68 inPublished:January 18, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134310802

ISBN - 13:9780134310800

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Table of Contents

Chapter 1       Thinking about Communication

Chapter 2       Strategies in Planning for Writing and Speaking

Chapter 3       Writing with Impact

Chapter 4       Routine and Good-News Correspondence

Chapter 5       Bad-News Correspondence

Chapter 6       Persuasive Writing

Chapter 7       Informal Reports

Chapter 8       Formal Reports and Proposals

Chapter 9       Social Media (NEW chapter)

Chapter 10     Presentations and Meetings (was Ch 9 in 8e)

Chapter 11     Job Search (was Ch 10 in 8e)