Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the  by Miriam Mennen

Implications of the ageing population on the pharmaceutical and the tourism industry from a…

byMiriam Mennen

Kobo ebook | March 19, 2010

Pricing and Purchase Info

$12.49 online 
$15.59 list price save 19%

Prices and offers may vary in store

Available for download

Not available in stores

about

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.

Title:Implications of the ageing population on the pharmaceutical and the tourism industry from a…Format:Kobo ebookPublished:March 19, 2010Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640569423

ISBN - 13:9783640569427

Look for similar items by category:

Reviews