In Defense of Negativity: Attack Ads in Presidential Campaigns

Paperback | April 1, 2006

byJohn G. Geer

not yet rated|write a review
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. 

In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls.

An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Pricing and Purchase Info

$42.06

In stock online
Ships free on orders over $25

From the Publisher

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each ...

John G. Geer is professor of political science at Vanderbilt University and the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.

other books by John G. Geer

Beyond the Lines, or, A Yankee Prisoner Loose in Dixie
Beyond the Lines, or, A Yankee Prisoner Loose in Dixie

Hardcover|Aug 12 2015

$36.98 online$39.95list price(save 7%)
Beyond the Lines, or, A Yankee Prisoner Loose in Dixie
Beyond the Lines, or, A Yankee Prisoner Loose in Dixie

Hardcover|May 25 2016

$36.98 online$39.95list price(save 7%)
see all books by John G. Geer
Format:PaperbackDimensions:218 pages, 9 × 6 × 1.3 inPublished:April 1, 2006Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0226284999

ISBN - 13:9780226284996

Look for similar items by category:

Customer Reviews of In Defense of Negativity: Attack Ads in Presidential Campaigns

Reviews

Extra Content

Table of Contents

List of Illustrations
Acknowledgments
1. The Need for Negativity: An Introduction
2. Assessing Negativity
3. The Information Environment and Negativity
4. Evaluating Character Attacks
5. Evaluating the Content of Negative and Positive Issue Appeals
6. Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign
7. Negativity, Democracy, and the Political System
Appendix
Notes
References
Index