In the News, 2nd edition: The Practice of Media Relations in Canada by William Wray CarneyIn the News, 2nd edition: The Practice of Media Relations in Canada by William Wray Carney

In the News, 2nd edition: The Practice of Media Relations in Canada

byWilliam Wray Carney

Paperback | February 5, 2008

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan...
Title:In the News, 2nd edition: The Practice of Media Relations in CanadaFormat:PaperbackDimensions:292 pages, 9 × 6 × 0.7 inPublished:February 5, 2008Publisher:The university of Alberta PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0888644957

ISBN - 13:9780888644954

Customer Reviews of In the News, 2nd edition: The Practice of Media Relations in Canada

Reviews

Rated 4 out of 5 by from School required book I bought this book as a requirement for a course I was taking. It was ok, it helped me pass the course
Date published: 2017-02-19

Editorial Reviews

"This book, now in its second edition, considers the media from the perspective of a PR practitioner [and] fills a need for a Canadian primer on effective media relations.I felt that Part Two was comparable to a chat with an individual who has through trial and error acquired a high level of expertise in dealing with the media. Indeed, in this section, Carney offers a much straightforward advice in a conversational tone....In the News is written in a direct, unadorned style....In terms of its utility as a course text especially, I would recommend assigning this book in a first or second year PR course. Students can then read the chapters at the rate of one or two per week, with stimulation and role-playing exercises reinforcing the lessons learned. They could then keep In the News as a useful reference, to be consulted when the need arises." Eric Spalding, PRRB, Spring 2009