In the News, 2nd edition: The Practice of Media Relations in Canada by William Wray Carney

In the News, 2nd edition: The Practice of Media Relations in Canada

byWilliam Wray Carney

Paperback | February 5, 2008

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With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.

About The Author

William Wray Carney has a Honors BA in English Literature from Trent University in Peterborough Ontario and studied journalism at Carleton University in Ottawa Ontario. He has over 30 years of experience in media, public relations and education. He has been a sessional instructor at the University of Regina and the University of Albert...

Details & Specs

Title:In the News, 2nd edition: The Practice of Media Relations in CanadaFormat:PaperbackDimensions:292 pages, 9 × 6 × 0.75 inPublished:February 5, 2008Publisher:The university of Alberta PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0888644957

ISBN - 13:9780888644954

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Editorial Reviews

"This book, now in its second edition, considers the media from the perspective of a PR practitioner [and] fills a need for a Canadian primer on effective media relations.I felt that Part Two was comparable to a chat with an individual who has through trial and error acquired a high level of expertise in dealing with the media. Indeed, in this section, Carney offers a much straightforward advice in a conversational tone....In the News is written in a direct, unadorned style....In terms of its utility as a course text especially, I would recommend assigning this book in a first or second year PR course. Students can then read the chapters at the rate of one or two per week, with stimulation and role-playing exercises reinforcing the lessons learned. They could then keep In the News as a useful reference, to be consulted when the need arises." Eric Spalding, PRRB, Spring 2009