Inbound Selling: How To Change The Way You Sell To Match How People Buy

byBrian SignorelliForeword byMark Roberge, Dan Tyre

August 7, 2018|
Inbound Selling: How To Change The Way You Sell To Match How People Buy by Brian Signorelli
Audio Book (CD)
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Change the way you think about sales to sell more, and sell better. 

Over the past decade, Inbound Marketing has changed the way companies earn buyers'' trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company''s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. 

With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside - his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. 

In this audiobook, listeners will learn: 

  • How inbound sales grew out of inbound marketing concepts and practices 
  • A step-by-step approach for sales professionals to become inbound sellers 
  • What it really means to be a frontline sales manager who leads a team of inbound sellers 
  • The role executive leadership plays in affecting an inbound sales transformation 

For front-line sellers, sales managers, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

MARK ROBERGE served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, scaling the customer base from 1 to over 12,000 and his staff from one to hundreds of employees. Mark holds an MBA from the MIT Sloan School of Management and an engineering degree from Lehigh University.He has been featured in The Wall Street...
Title:Inbound Selling: How To Change The Way You Sell To Match How People Buy
Format:Audio Book (CD)
Product dimensions:6.75 X 5.25 X 0.5 in
Shipping dimensions:6.75 X 5.25 X 0.5 in
Published:August 7, 2018
Publisher:Brilliance Audio
Appropriate for ages:All ages
ISBN - 13:9781978651210

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