Incognito: The Secret Lives Of The Brain

May 31, 2011|
Incognito: The Secret Lives Of The Brain by David Eagleman
$34.00
Hardcover
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If the conscious mind—the part you consider you—is just the tip of the iceberg in the brain, what is all the rest doing? In Incognito, neuroscientist David Eagleman plumbs the depths of the subconscious brain to illuminate surprising questions: Why can your foot jump halfway to the brake pedal before you are consciously aware of danger ahead? Why do strippers make more money at certain times of the month, although no one is consciously aware of their fertility level? Is there a true Mel Gibson? What do Odysseus and the subprime mortgage meltdown have in common? How is your brain like a conflicted democracy engaged in civil war? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? Why did Supreme Court Justice William Douglas deny that he was paralyzed? This subsurface exploration includes diversions into brain damage, drugs, infidelity, synesthesia, criminal law, the future of artificial intelligence, and visual illusions—all highlighting how our perception of the world is a hidden and awe-inspiring construction of the brain.
DAVID EAGLEMAN is a neuroscientist, a Guggenheim Fellow, and a New York Times bestselling author. His books have been translated into 27 languages. Eagleman heads the Laboratory for Perception and Action at Baylor College of Medicine, and is the founding Director of the Initiative on Neuroscience and Law. He is the ...
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Title:Incognito: The Secret Lives Of The Brain
Format:Hardcover
Product dimensions:304 pages, 9.5 X 6.33 X 1 in
Shipping dimensions:304 pages, 9.5 X 6.33 X 1 in
Published:May 31, 2011
Publisher:Penguin Canada
Language:English
Appropriate for ages:All ages
ISBN - 13:9780670063925

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