India's New Capitalists: Caste, Business, and Industry in a Modern Nation

Hardcover | May 15, 2008

byHarish Damodaran

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In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region?s new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India?s new entrepreneurial groups.

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In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region?s new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India?s new entrepreneurial groups.

HARISH DAMODARAN is a journalist who has worked for more than 16 years as a reporter and editorial analyst with the Press Trust of India and the Hindu Business Line. Currently Senior Assistant Editor at The Hindu Business Line, Damodaran has specialised in agri-business and commodities coverage. Insights from field-level reportage hav...

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Format:HardcoverDimensions:368 pages, 9 × 6 × 0.94 inPublished:May 15, 2008Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230205070

ISBN - 13:9780230205079

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Table of Contents

Introduction
The Old Merchant Communities
Brahmins, Khatris, and Babus
Kammas, Reddys, and Rajus
Kongunad Naidus and Gounders
Nadars and Ezhavas
Patidars and Marathas
The Paradox of Northern Farming Communities
A Note on the Minorities
Conclusion