From the Publisher
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods an...
The following ISBNs are associated with this title:
ISBN - 10:023027403X
ISBN - 13:9780230274037
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