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Every profession always have concepts by which each operates. Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts. That said a concept or idea has to be designed to…read more

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…read more

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily…read more

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…read more

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At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.      This text is not only…read more

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Marketing a product can be tiresome and sometimes frustrating. But those who know the CONCEPTS that govern selling, do not have difficulty selling products even at difficult times.What is their secret? Their secret lied in knowing HOW TO SELL. This is what this…read more

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…read more