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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…read more

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"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action " --Jane Atkinson, author of The Wealthy Speaker "Gail Martin provides a practical guide for business though the what, why, and how much…read more

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…read more

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Every business needs marketing to grow. All across the world, marketing and sales people are trying to answer three main questions: - How do I sell more products this quarter? - How are we going to increase our customers this year? - How can we gain more media…read more

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…read more

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…read more

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Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores. Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity…read more

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…read more