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The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand
Paperback

|September 17, 2002

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Marketing e comunicação na era pós-digital: As regras mudaram

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Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores. Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity…
Rebuilding the Brand: How Harley-Davidson Became King of the Road
Kobo ebook

|October 8, 2013

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…
The End Of Marketing As We Know It
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|November 7, 2000

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…
Ideaspotting: How To Find Your Next Great Idea

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…
30 Days To Online Pr ; Marketing Success: "The 30 Day Results Guide to Making the Most of Twitter…

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"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action " --Jane Atkinson, author of The Wealthy Speaker "Gail Martin provides a practical guide for business though the what, why, and how much…