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Paperback

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Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E.…

Hardcover

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a…