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Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World

|This title releases February 7, 2018

$22.24 online


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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's…
PCM: A Proven Methodology for Developing New Business and Customer Value

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Businesses are under attack. A company’s former customers and partners are quickly becoming new adversaries, and digital disruption is the new norm. Customers now have more access to information, which means companies selling to their clients must be more…