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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need…

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Synergy has been overused in these past decades and once you know how it is used, it can bring a massive result for you. Synergy is not just a matter of combining things; it is a matter of understanding how things work and which things you should put together..…