We found 16 results for “


Showing 1 - 12 of 16 Results

Paperback

$18.37 online

$23.99

save 23%

In stock online

Available in stores

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…

In stock online

Not available in stores

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…

Paperback

$14.57 online

$18.50

save 21%

In stock online

Not available in stores

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…

In stock online

Not available in stores

Out of stock online

Not available in stores

This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…

In stock online

Not available in stores

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…

Out of stock online

Not available in stores

Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the…

In stock online

Available in stores

Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…

Paperback

$18.85 online

$22.95

save 17%

In stock online

Available in stores

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

Paperback

$19.98 online

$19.99

In stock online

Not available in stores

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…

In stock online

Not available in stores

Paperback

$39.00

Ships within 1-3 weeks

Not available in stores

The current social and economic situation in Flanders has shown that European decisions definitely do have a national and regional impact. Flemish policymakers, too, are compelled to pay heed to Europe, as the latter's decisions are becoming increasingly…