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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…

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The current social and economic situation in Flanders has shown that European decisions definitely do have a national and regional impact. Flemish policymakers, too, are compelled to pay heed to Europe, as the latter's decisions are becoming increasingly…

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Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the…

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Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E.…

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Every business needs marketing to grow. All across the world, marketing and sales people are trying to answer three main questions: - How do I sell more products this quarter? - How are we going to increase our customers this year? - How can we gain more media…

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This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…