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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors’ getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team…

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…

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The current social and economic situation in Flanders has shown that European decisions definitely do have a national and regional impact. Flemish policymakers, too, are compelled to pay heed to Europe, as the latter's decisions are becoming increasingly…

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Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E.…

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Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…

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"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action " --Jane Atkinson, author of The Wealthy Speaker "Gail Martin provides a practical guide for business though the what, why, and how much…

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This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…