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The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World
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|This title releases February 7, 2018

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's…
The Fall Of Advertising And The Rise Of Pr
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|May 11, 2004

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
The Digital & Direct Marketing Goose

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OECD Digital Economy Outlook 2015

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This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…
Rebuilding the Brand: How Harley-Davidson Became King of the Road

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…
The End Of Marketing As We Know It
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|November 7, 2000

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…
30 Days To Online Pr ; Marketing Success: "The 30 Day Results Guide to Making the Most of Twitter…

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"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action " --Jane Atkinson, author of The Wealthy Speaker "Gail Martin provides a practical guide for business though the what, why, and how much…
Will The Real You Please Stand Up: Show Up, Be Authentic, And Prosper In Social Media

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…
42 Rules Of Marketing (2nd Edition): A Practical Guide To Marketing Best Practices That Ensure Your…

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Ideaspotting: How To Find Your Next Great Idea

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…
Get Your Price!: Value-based Strategy For Capital Equipment Companies

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors’ getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team…