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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is…

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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega,…

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Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers,…

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$35.95

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…

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$98.00

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…

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$102.50

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single…

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$80.76 online

$91.00

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a…

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How does a market globalize? How do antitrust and trade policies speed up or slow down the process? How do firms take part in it? This book offers a comprehensive appraisal of the phenomenon from a thorough study of the cement industry. Considered as a model of…

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Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms…

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need…