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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Hardcover

|February 8, 2010

$31.48 online

$35.95

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
Industry X.0: Realizing Digital Value In Industrial Sectors

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise…
Marketing Island Destinations: Concepts and Cases
Hardcover

|July 29, 2010

$91.05 online

$98.00

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single…
Retail Strategic International Expansion (sire2) Theory And Cases

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Retail Strategic International Expansion (SIRE2) Theory and Cases Who, What, Where and Why retailers internationalize is the theme of this book. The SIRE2 model is presented complete with propositions to predict international expansion for two types of retailers,…
International Retailing Theory And Research
Hardcover

|October 6, 2011

$91.93 online

$102.50

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Will The Real You Please Stand Up: Show Up, Be Authentic, And Prosper In Social Media

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…
Demand Driven Strategic Planning
Hardcover

|April 21, 2016

$222.35 online

$259.88

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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge…
Get Your Price!: Value-based Strategy For Capital Equipment Companies

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Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need…