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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…

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•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …
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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

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Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…
Kobo ebook | Spanish

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•Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido…

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»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt…
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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge…
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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership…

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The Companies that have got CNC Machine Tools in Turkey E-Book . Market Search of Machinery Sector (CNC Machine Tools )  in Turkey. The Companies that using CNC Machine Tools in Metalworking Sector in Turkey The Companies that using CNC Machine Tools in…

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by Alessandro Noto

|November 4, 2013

Kobo ebook | Italian

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L'industria cinematografica vive oggi una fase di profondo cambiamento che la pone dinnanzi a nuove sfide e al superamento di problematiche storiche. Un mutamento molto rapido, accelerato dall'esplosione della comunicazione social e digital che ha stravolto le…
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Marketing a product can be tiresome and sometimes frustrating. But those who know the CONCEPTS that govern selling, do not have difficulty selling products even at difficult times.What is their secret? Their secret lied in knowing HOW TO SELL. This is what this…

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At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.      This text is not only…