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Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the…

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

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In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital…

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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge…

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•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …

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Roadtrip van drie gerenommeerde experten-ondernemers door het belangrijkste innovatiecentrum van de wereld Waarom is de Valley net zo anders? Hoe is het gebied zo belangrijk kunnen worden? Wat voor vernieuwingen houdt het nog in petto? Maar vooral: wat kunnen…

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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership…

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At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.      This text is not only…

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»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt…

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Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…

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Every profession always have concepts by which each operates. Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts. That said a concept or idea has to be designed to…

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Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores. Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity…