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Every profession always have concepts by which each operates. Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts. That said a concept or idea has to be designed to work. It is not a concept until it has…read more

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page…read more

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The Companies that have got CNC Machine Tools in Turkey E-Book . Market Search of Machinery Sector (CNC Machine Tools )  in Turkey. The Companies that using CNC Machine Tools in Metalworking Sector in Turkey The Companies that using CNC Machine Tools in Machine Tools Sector in Turkey The…read more

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s…read more

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»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt den Basis-Code unseres Zeitalters als…read more

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•Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido •Protocolos de implementación…read more

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working…read more

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from…read more

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Marketing a product can be tiresome and sometimes frustrating. But those who know the CONCEPTS that govern selling, do not have difficulty selling products even at difficult times.What is their secret? Their secret lied in knowing HOW TO SELL. This is what this book relays to you. The secrets of…read more

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has…read more

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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no…read more

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Roadtrip van drie gerenommeerde experten-ondernemers door het belangrijkste innovatiecentrum van de wereld Waarom is de Valley net zo anders? Hoe is het gebied zo belangrijk kunnen worden? Wat voor vernieuwingen houdt het nog in petto? Maar vooral: wat kunnen jonge ondernemers leren van de Valley?…read more