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Every profession always have concepts by which each operates. Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts. That said a concept or idea has to be designed to…

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In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital…

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At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.      This text is not only…

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The Companies that have got CNC Machine Tools in Turkey E-Book . Market Search of Machinery Sector (CNC Machine Tools )  in Turkey. The Companies that using CNC Machine Tools in Metalworking Sector in Turkey The Companies that using CNC Machine Tools in…

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily…

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Marketing a product can be tiresome and sometimes frustrating. But those who know the CONCEPTS that govern selling, do not have difficulty selling products even at difficult times.What is their secret? Their secret lied in knowing HOW TO SELL. This is what this…

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This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership…

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…

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»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt…

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…

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•    Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •    Presentación al marketing industrial desde un contexto técnico, objetivo y global •  …

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily…