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Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores. Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity…

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Synergy has been overused in these past decades and once you know how it is used, it can bring a massive result for you. Synergy is not just a matter of combining things; it is a matter of understanding how things work and which things you should put together..…
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Every profession always have concepts by which each operates. Marketing also have concepts. Terminologies define concepts and each terminology differs from profession to profession and so, does their concepts. That said a concept or idea has to be designed to…
Kobo ebook | Spanish

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•Nuevos conceptos y prácticas para los aspectos más relevantes del marketing y ventas industriales •Presentación al marketing industrial desde un contexto técnico, objetivo y global •Más de 200 figuras y gráficos que complementan un lenguaje fluido y entretenido…
Kobo ebook | Spanish

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Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas…

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Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…
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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily…
Kobo ebook | Dutch

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Roadtrip van drie gerenommeerde experten-ondernemers door het belangrijkste innovatiecentrum van de wereld Waarom is de Valley net zo anders? Hoe is het gebied zo belangrijk kunnen worden? Wat voor vernieuwingen houdt het nog in petto? Maar vooral: wat kunnen…
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Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the…

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»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt…
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Marketing a product can be tiresome and sometimes frustrating. But those who know the CONCEPTS that govern selling, do not have difficulty selling products even at difficult times.What is their secret? Their secret lied in knowing HOW TO SELL. This is what this…

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At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.      This text is not only…