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Blue Ocean Shift: Beyond Competing - Proven Steps To Inspire Confidence And Seize New Growth

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy , the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.…
The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Hardcover

|February 8, 2010

$31.70 online

$35.95

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
Will The Real You Please Stand Up: Show Up, Be Authentic, And Prosper In Social Media

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…
The End Of Marketing As We Know It
Paperback

|November 7, 2000

$19.29 online

$19.99

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…
Ideaspotting: How To Find Your Next Great Idea

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…
Marketing Island Destinations: Concepts and Cases
Hardcover

|July 29, 2010

$91.05 online

$98.00

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…
The Fall Of Advertising And The Rise Of Pr
Paperback

|May 11, 2004

$13.88 online

$18.50

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single…
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Available for download

Not available in stores

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy , the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.…
Industry X.0: Realizing Digital Value In Industrial Sectors
Hardcover

|May 28, 2017

$40.49 online

$45.50

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise…
The 22 Immutable Laws of Marketing (for Indie Authors)

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In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital…
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