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Very Good Marketing: For Small Business
Paperback

|February 23, 2020

$15.99

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The Ultimate Field Guide to Digital Program Management

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To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes... what they want the business to get from digital efforts, then they make…
Unleashing The Ideavirus: Stop Marketing At People! Turn Your Ideas Into Epidemics By Helping Your…

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The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell,…
The Fall Of Advertising And The Rise Of Pr
Paperback

|May 11, 2004

$18.33 online

$18.50list price

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and…

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There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect…
Never Chase Clients Again: A Proven System To Get More Clients, Win More Business, And Grow Your…

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Are you a professional consultant looking for a predictable and reliable source of consulting leads and prospective clients, a firm leader looking for ways to grow your client base, or a consulting executive with business development responsibilities? If so, then…
Thousands Per Minute: The Art Of Pitching Products On Internet, Video And Television

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You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107! There is an art to successfully…
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

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This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors…
The Inglorious Arts of Peace: Exhibitions in Canadian Society during the Nineteenth Century

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The exhibition was one of the great nineteenth-century projects for improving the world. Combining the Victorian virtues of communication, cooperation, and competition, it promised to advertise the choice products of civilization to a receptive public. The…
Positioning For Advantage: Techniques And Strategies To Grow Brand Value

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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few…
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