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The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand
Paperback

|September 17, 2002

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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|February 8, 2010

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
Industry X.0: Realizing Digital Value In Industrial Sectors

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise…
Export Marketing Strategies, China
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|January 1, 2013

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Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the…
Marketing Industrial Machine Tools & Robots

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Marketing Industrial Machine Tools & Robots This is a detailed executive survey and guide to selling, buying and growing markets for industrial machine tools and robots. The study presents and analyzes survey data from companies around the world. It…
Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World
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|February 7, 2018

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's…
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single…
Five Steps to Creative Marketing: How to Sell More Stuff, Get More Customers, And Gain More Media…

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Every business needs marketing to grow. All across the world, marketing and sales people are trying to answer three main questions: - How do I sell more products this quarter? - How are we going to increase our customers this year? - How can we gain more media…
Demand Driven Strategic Planning
Hardcover

|April 21, 2016

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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge…
Demand Driven Strategic Planning
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|November 12, 2012

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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge…
The Fall Of Advertising And The Rise Of Pr
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|May 11, 2004

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
The End Of Marketing As We Know It
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|November 7, 2000

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Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola…
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