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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The…
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…

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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega,…

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How does a market globalize? How do antitrust and trade policies speed up or slow down the process? How do firms take part in it? This book offers a comprehensive appraisal of the phenomenon from a thorough study of the cement industry. Considered as a model of…
Kobo ebook | German

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8 Schritte Marketing Strategie für Restaurants. Top Umsätze in 12 Monaten erreichen. Die Strategie in diesem Buch hat das Zeug Dein Unternehmen wie eine Rakete hochzukatapultieren. Ihr Treibstoff ist eine genauso einfache wie auch mächtige Philosophie:…

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Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and boost their profits too. Known as a specialist in…

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This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily…
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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…