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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Hardcover

|February 8, 2010

$31.48 online

$35.95

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand
Paperback

|September 17, 2002

$17.88 online

$23.99

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
The Fall Of Advertising And The Rise Of Pr
Paperback

|May 11, 2004

$13.88 online

$18.50

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this…
The Digital & Direct Marketing Goose

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30 Days To Online Pr ; Marketing Success: "The 30 Day Results Guide to Making the Most of Twitter…

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"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action " --Jane Atkinson, author of The Wealthy Speaker "Gail Martin provides a practical guide for business though the what, why, and how much…
Estrategias de promoción pagas en redes sociales: aumenta tu audiencia y tu alcance
Kobo ebook | Spanish

|April 24, 2017

$5.09 online

$5.59

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Descubre la red social que te permitirá comunicarte, retroalimentarte y promocionarte con tu público target y vuélvete un experto en Facebook, Twitter, Instagram, LinkedIn y Youtube. Estrategias de promoción pagas en redes sociales: aumenta tu audiencia y
Mercado, ganado y territorio:: Haciendas y hacendados en el Oriente y el Magdalena Medio…

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"Esta es una explicación del origen y formación de empresas rurales en Antioquia y toma como casos las haciendas y hacendados en la ganadería vacuna de leche en el Oriente y sus pares en la ganadería vacuna de carne en el Magdalena Medio. El periodo de estudio es…
OECD Digital Economy Outlook 2015

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This book provides an integrated analysis of trends, indicators, and policy developments in the expanding digital economy. It brings together the former OECD Internet Economy and OECD Communications Outlooks to better reflect the increasing convergence that is…
Will The Real You Please Stand Up: Show Up, Be Authentic, And Prosper In Social Media
Hardcover

|January 13, 2015

$41.46 online

$48.50

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Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for…
Marketing Island Destinations: Concepts and Cases
Hardcover

|July 29, 2010

$91.05 online

$98.00

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition…
Ideaspotting: How To Find Your Next Great Idea

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single…