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The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about…
42 Rules Of Marketing (2nd Edition): A Practical Guide To Marketing Best Practices That Ensure Your…

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The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of…
Never Chase Clients Again: A Proven System To Get More Clients, Win More Business, And Grow Your…

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Are you a professional consultant looking for a predictable and reliable source of consulting leads and prospective clients, a firm leader looking for ways to grow your client base, or a consulting executive with business development responsibilities? If so, then…
The Ultimate Field Guide to Digital Program Management

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To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes... what they want the business to get from digital efforts, then they make…
Ideaspotting: How To Find Your Next Great Idea

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Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Hardcover

|February 8, 2010

$32.64 online

$35.95list price

save 9%

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on…
Uncopyable: How To Create An Unfair Advantage Over Your Competition

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What separates average businesses from extraordinarily successful ones? Better product? Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-thanyours" version on the market faster than you can say…
Objective Based Selling: How To Sell More Material Handling Equipment (by Focusing On The Customer…

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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and…

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There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect…
Industry X.0: Realizing Digital Value In Industrial Sectors

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Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise…
Thousands Per Minute: The Art Of Pitching Products On Internet, Video And Television

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You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107! There is an art to successfully…
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